United Airlines
8 hours
2025
Conducted a comparative UX study of United Airlines, Delta Airlines, and American Airlines to evaluate end-to-end passenger experience across digital touchpoints. Analyzed booking flows, check-in journeys, in-flight service interactions, and post-travel touchpoints to identify usability gaps, competitive benchmarks, and opportunity areas. Synthesized insights into actionable recommendations to inform experience improvements aligned with United Airlines’ service and brand goals.
Competitive Analysis, User Persona, app Usability Heuristics, User Experience study, Opportunity Framing, Insight Framing
United Airlines
8 hours
2025
Conducted a comparative UX study of United Airlines, Delta Airlines, and American Airlines to evaluate end-to-end passenger experience across digital touchpoints. Analyzed booking flows, check-in journeys, in-flight service interactions, and post-travel touchpoints to identify usability gaps, competitive benchmarks, and opportunity areas. Synthesized insights into actionable recommendations to inform experience improvements aligned with United Airlines’ service and brand goals.
Competitive Analysis, User Persona, app Usability Heuristics, User Experience study, Opportunity Framing, Insight Framing
United Airlines
8 hours
2025
Conducted a comparative UX study of United Airlines, Delta Airlines, and American Airlines to evaluate end-to-end passenger experience across digital touchpoints. Analyzed booking flows, check-in journeys, in-flight service interactions, and post-travel touchpoints to identify usability gaps, competitive benchmarks, and opportunity areas. Synthesized insights into actionable recommendations to inform experience improvements aligned with United Airlines’ service and brand goals.
Competitive Analysis, User Persona, app Usability Heuristics, User Experience study, Opportunity Framing, Insight Framing




































preetirathorework@gmail.com
+91 7904427906
preetirathorework@gmail.com
+91 7904427906

