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Product-led festive experiences can drive both business growth and brand perception

Product-led festive experiences can drive both business growth and brand perception

My Goal was to

My Goal was to

Expand this product led innovation approach to Raksha Bandhan

Expand this product led innovation approach to Raksha Bandhan

My Role

My Role

I Led this project’s conceptualization in collaboration with product managers, digital designers, and marketing stakeholders

I Led this project’s conceptualization in collaboration with product managers, digital designers, and marketing stakeholders

Product-led festive experiences can drive both business growth and brand perception

My Goal was to

Expand this product led innovation approach to Raksha Bandhan

My Role

I Led this project’s conceptualization in collaboration with product managers, digital designers, and marketing stakeholders

Physical presence is being replaced by a transaction

Physical presence is being replaced by a transaction

Physical presence is being replaced by a transaction

Where does Cadbury stand

in this ritual?

Where does Cadbury stand

in this ritual?

The Physical Product- Concept development

The Physical Product- Concept development

Improved Journey

Improved Journey

  1. Discovery & personalization

  1. Discovery & personalization


  • Personalization experience- Rakhi selection & letter addition

  • Easy discovery of deliverable options


  • Personalization experience- Rakhi selection & letter addition

  • Easy discovery of deliverable options

  1. Flexible Address Entry


  • Let’s receiver provide address directly to platform.

  • Flexible address entry timeline


  • Let’s receiver provide address directly to platform.

  • Flexible address entry timeline

  1. Flexible Payment


  • Allows Payment link sharing.

  • Hold inventory


  • Allows Payment link sharing.

  • Hold inventory

Flexible payment


  • Allows payment link sharing

  • Hold Inventory

Order Tracking


  • Ensuring surprise factor

  • Live tracking of order status

Beyond the Happy path…

Beyond the Happy path…

Beyond the Happy path…

Work

Play

Contact

Resume