Dom IQ
Dom IQ
Household device management
Household device management
Role
Lead Researcher, Product Designer
Category
Academic project
Duration
2 months
Status
MVP in progress
01 — THE PROBLEM
01 — THE PROBLEM
Indian households lose thousands of rupees every year
on out-of-warranty repairs for products that are still in warranty.
Indian households lose thousands of rupees every year
on out-of-warranty repairs for products that are still in warranty.
02 — THE SOLUTION
02 — THE SOLUTION
A household device intelligence platform that gives every appliance and gadget in your home, a permanent digital identity.
Warranty, Purchase history, and service record, all always accessible in seconds.
A household device intelligence platform that gives every appliance and gadget in your home, a permanent digital identity.
Warranty, Purchase history, and service record, all always accessible in seconds.
03 — CONTEXTUAL ENQUIRY
03 — CONTEXTUAL ENQUIRY
Participants were observed in context. At the moment of a device issue, or during a routine task involving a bill, warranty card, or repair. I did not interrogate them about the problem. I watched them experience it.
7 Households
7 Households
3 Nuclear | 2 Multi generational |
1 Solo Migrant
3 Nuclear | 2 Multi generational |
1 Solo Migrant
2 City Tiers
2 City Tiers
Metro City (Ahmedabad)
Tier 2 (Coimbatore)
Metro City (Ahmedabad)
Tier 2 (Coimbatore)
11 Minutes
11 Minutes
Longest Search Observed
Longest Search Observed
Rs. 3200
Rs. 3200
Paid for a product still in warranty
Paid for a product still in warranty
04 — USER ARCHETYPES
04 — USER ARCHETYPES
Three distinct archetypes surfaced from the research. Each with a different relationship to ownership, documentation, and repair. Dom IQ is build to serve all three without any feeling like an afterthought.
Three distinct archetypes surfaced from the research. Each with a different relationship to ownership, documentation, and repair. Dom IQ is build to serve all three without any feeling like an afterthought.
05 — DOM IQ
05 — DOM IQ
06 — INFORMATION ARCHITECTURE
06 — INFORMATION ARCHITECTURE
07 — USER JOURNEY
07 — USER JOURNEY
08 — USER JOURNEY
08 — USER JOURNEY
09 — IMPACT
DOM IQ is under active development. These are the outcomes the platform is designed to produce.
7/7 interviewees showed interest in using this solution if it is available to use.
09 — KEY LEARNING
The strongest design decisions come from deep research, clear naming, meaningful constraints, and designing beyond early adopters.
Contact
preetir.design@gmail.com
+91 7904427906
Contact
preetir.design@gmail.com
+91 7904427906